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Nina Ricci has named Harris Reed, the 26-year-old British-American designer known for his identity and fluid designs, as creative director. Her first collection for the Puig-owned fashion and fragrance brand will be unveiled in early 2023.
“I am honored to join the home of Nina Ricci, with her treasure chest full of glamour, history and power ready to be explored. I am truly thrilled to challenge the landscape of what femininity means through fashion. and beauty in such an iconic home,” Reed said in a statement.
This appointment follows the departure in January of former artistic directors Lisi Herrebrugh and Rushemy Botter. Known for their Caribbean-inspired color palette and houndstooth patterns, the Dutch duo were nominated in 2018 shortly after winning the Grand Prix Première Vision at the Hyères International Fashion and Photography Festival, and being a finalist of the LVMH Prize.
Reed is a rising star of the London avant-garde, who describes the DNA of her eponymous demi-couture brand as “romanticism gone non-binary”. By the time he graduated from Central Saint Martins in the spring of 2020, he had already caught the eye of singer Harry Styles and Gucci creative director Alessandro Michele. (He walked the Gucci Cruise runway in 2018, starred in a campaign for Gucci fragrance Gucci Memoir of a Smell in 2019, and dressed Styles for the cover of American vogue in December 2020.) Reed showed off her Spring 2023 collection last week during London Fashion Week.
Romanticism joins the heritage of Nina Ricci: established in Paris in 1932, she became known for her tight feminine dresses that looked like lingerie. Spanish perfumes and cosmetics giant Puig bought the brand in 1998. (Puig does not break down sales of individual houses. The group achieved a turnover of 2.58 billion euros in 2021, of which 73% of the revenue from fragrances and fashion. Puig’s portfolio also includes Paco Rabanne and Jean Paul Gaultier.)
Reed will work closely with new managing director of fashion and fragrances Edwin Bodson, who joined Nina Ricci earlier this year to replace Charlotte Tasset, now CEO of French womenswear brand Maje. Bodson was previously chief commercial officer at JW Anderson, and his career includes stints as general manager at Alexa Chung and shop manager at Haider Ackermann, according to his LinkedIn profile. “I am thrilled to be a part of this new era and to welcome Harris as Nina Ricci’s new creative director. As a fluid designer rejecting norms in a quest for freedom, Harris’s singular vision of magnified femininity s ‘will extend to Nina Ricci,’ Bodson said.