Kim Kardashian continues to promote her personal skincare routine.
The reality TV star turned entrepreneur appeared on “The Tonight Show Starring Jimmy Fallon” on Tuesday night while promoting her new skincare brand Skkn by Kim. Kardashian explained how the brand and its nine products reflect her own daily skincare routine.
“It’s my daily facial routine,” Kardashian said. “There are nine products, but you’ll use eight in the morning and then replace one with a night serum. So you’re really using eight at a time. Here’s the thing, people want a quick and easy solution. Even people were telling me to go for it with three products and that’s just not what I use for my skincare routine so it’s a lot of work and I formulated it all with the most amazing chemists and facialists and I learned so much. I worked so hard on it and science will back up all the ingredients in the formulas.
Skkn by Kim officially launched on Tuesday, marking Kardashian’s return to the beauty world after shutting down her KKW Beauty brand last year and her KKW Fragrance brand in April. According to the brand, Kardashian formulated the products based on her 15-year journey battling psoriasis. The brand offers a toner, exfoliator, hyaluronic acid serum, vitamin C8 serum, face cream, eye cream, oil drops and night oil.
When Kardashian first shut down KKW Beauty to rebrand, it was speculated she was doing so to drop the “W” from the brand’s name given her divorce proceedings from Kanye West. At the time, a source close to the brand confirmed to WWD that this was not the case.
“Kim is still Kim Kardashian West and has not changed her legal name,” the source said. “The rebranding has been in the works for some time. Kanye actually helped Kim come up with the new name and packaging. Innovative formulas and even the shopping experience of being able to shop all categories of beauty and cosmetics under one brand, one website has always been Kim’s vision from the start. She is incredibly excited about this next phase.
In March, Kardashian and West’s divorce was finalized and the former dropped “West” from her legal name. Since the fall, Kardashian has been dating former “Saturday Night Live” cast member Pete Davidson.
Kardashian also spoke about the Skkn by Kim aesthetic with Fallon, saying, “It’s unisex. I wanted it to be very masculine at the same time. I just like how it looks on my counter, and I don’t have a lot of it on my counter. Everything is really minimal, but I wanted my packaging and skincare to sit on my counter and just look good.
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